Elstree Film Studios - Training Courses - Twitter Training Course
Please note that this course has now been absorbed into our Internet Marketing & Social Media Training Course.
What exactly is Twitter and why is it applicable to business?
Twitter is a "micro-blogging" service that allows you to send messages with a maximum of 140 characters. When Twitter started in 2006 it was seen as a method of updating people with your current personal activities. People could very easily answer the question "what am I doing‟ and inform those following them of what they were up to. Many today still use Twitter this way, however there is a much wider and better use of Twitter, and that is for business.
Twitter offers a new and innovative way to drive new traffic to your website, blog or newsletter, engage with a new audience, share opinions, tools, resources, knowledge, find new suppliers, connect with new people, and demonstrate your knowledge. Twitter can also help improve your personal branding, gain feedback, make new connections and friends, notify your customers of special offers and stock levels, offer fast help and support, inform people of your whereabouts for impromptu meetings, and perhaps best of all, it is fast and totally mobile.
Duration: 1 day.
Prerequisites: Delegates should have an understanding of internet technologies.
About the tutor: Mark Shaw is a Twitter Expert who currently enjoys over 16,000 followers. With a background in award-winning sales and marketing, he is able to deliver practical advice focused on achieving remarkable business results utilising Twitter. He has been ranked as high as 3 in the UK and 58 in the World for Twitter Elite and his Twitter shows are syndicated to over 30,000 people in the Telegraph Business Club. He has appeared on radio and been published in the media in his capacity as an expert on Twitter.
Location: 21st Century New Media Ltd, Elstree Film Studios, Shenley Road, Borehamwood, Hertfordshire, WD6 1JG. [
Click here for a map]
Times: 10.00am to 4.30pm. For security reasons, further details are only provided upon booking.
Software Versions: All of our Adobe courses include lessons generic to both CS3 and CS4 versions of the Adobe suite: whichever version you use is covered in detail. In addition, we also now preview the functionality of the new Adobe CS5 suite. Our Apple training courses utilise the latest versions of Final Cut Studio HD (also known of as version 3 or FCS 2009).
Equipment: Our fully featured training room includes six top-of-the-range iMac computers configured to work in both Macintosh (OSX) and PC (Windows) modes, ensuring you the maximum familiarity with your chosen operating system.
Courseware: The book which accompanies this course is posted to you upon payment confirmation.
Accommodation & Transport: Details of local accomodation and transport can be found
here.
Further assistance: Our
FAQ help page contains the answers to many popular questions. Alternatively please call
0844 844 2428 to arrange to speak to our training manager.
COURSE CONTENT
Setting up Twitter
- Introduction to Twitter
- Setting up your Twitter account - photo, biography, URL
- Sending your first tweet
- Finding people to follow
- Using favourites
- Introduction to Tweetdeck
Using Twitter
- Tweeting with Tweetdeck
- Shortening URLS
- Adding groups
- Replying to tweets
- How to filter
- Direct messaging
- Following and unfollowing
- Configuring Tweetdeck
- Adding more than 1 account
- Adding a Facebook account
- Using search
- Translating tweets
- Adding a photo
Twitter tricks and tips
- Removing inactive followers
- Advanced searching
- Finding targeted followers
- What to tweet about
- How to get retweeted
- How to engage with people
- Using 'Tweetlater' to send tweets out in the future
Advanced Twitter
- Putting it all together
- How much to tweet
- Using 'Hashtags'
- Significance of trending
- Top dos and donts
- Tracking links
- Top Twitter business applications, including Twellow
- How to get more click throughs on your tweets
